We are really pleased to announce the upcoming launch of the Norse Projects x Hip Store release, available from the 16th November. Highlighting a simple duo of garments, Norse Projects and The Hip Store have put forward a clear-cut vision steeped in Nordic antiquity. Utilising Runish typography in combination with a lithographic depiction of a Viking boat touching shore, a modest white T-Shirt completes part of the release. Comprising the other half is a 5-Panel Cap constructed using lightweight chambray, triple-needle stitch and an interior print referencing an ancient Viking attack route.

The official launch takes place in-store at Hip Store in Leeds on Thursday 15 November and will be available online from the 16th from the following retailers:




You can register your interest in the products by emailing us at help@thehipstore.co.uk with your contact details and size required. Availability is highly limited.

Norse had to say about the collection

The latest collective launch from Norse Projects has come alongside storied Leeds-based independent boutique The Hip Store. To coincide with The Hip Store’s 25th anniversary, a shared thematic narrative pays tribute to Viking raids in England ca. 800 AD. Encompassing two collaborative pieces for this season, the project blends contemporary fits and styles with Nordic-inspired imagery.

Expanding on additional artistic collaborations for The Hip Store’s anniversary, a T-Shirt and 5-Panel Cap have been chosen, rounding out a clean yet thoughtful capsule collection.

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